Subaru
Overland Expo
A multi-event activation showcasing Subaru's off-road capabilities, blending owner appreciation with bold presence across the Overlanding community.
The Ask
Help Subaru crash into the Overland scene with their Wilderness line, no half measures. Our mission? Craft a bold, authentic vision and programming that made Subaru the name people talked about at every Expo.
The Execution
In tandem with G7, we concepted, developed, and unleashed a brand-new Subaru festival kit that hit every note. Wilderness and EV line debuts, Subaru vehicle owner showcases, Subaru Gear and Love Promise integrations, live music, and giveaways. With an all-new digital lead capture platform, Subaru didn't just enter the Overland space; they became the conversation.
The Results
Subaru's debut in the Overland Expo series wasn't just an entry — it was a headline. We transformed the Wilderness line into a must-see attraction, authentically blending adventure, heart, and engagement. Subaru entered the chat in a big way, becoming the talk of the trail and the expo floor.
In the field
Selected moments
A look behind the scenes of Subaru Overland Expo.
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