Kiehl's
Ski Thru
A three-stop experiential series designed to introduce Kiehl's Ultra Facial Moisturizer to the mountain community through immersive ski-through activations and elevated après experiences.
The Ask
Kiehl's challenged us to create a visually impactful activation that could authentically introduce a premium skincare product into mountain culture while driving awareness, trial, and guest engagement.
The Execution
In collaboration with G7, we concepted and executed a custom ski-through activation featuring oversized product fabrication, moisture meter skin checks, premium sampling, giveaways, and elevated après programming across multiple Alterra resorts.
The Results
The Mountain Takeover series delivered strong guest engagement, high-volume product trial, and standout brand visibility across the Alterra network. Through immersive fabrication and interactive experiences, Kiehl's became an authentic and memorable part of the on-mountain experience.
In the field
Selected moments
A look behind the scenes of Kiehl's Ski Thru.
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