Nokian Tyres
Hakka Hut
With the Nokian Hakka Hut experiential tour and a strategic partnership at Alterra resorts, Rune elevates Nokian Tyres' brand while driving growth across North America.
The Ask
The ask was twofold: streamline the Hakka Hut tour logistics — handling venues, staffing, and setup — while also building a partnership framework to expand Nokian's presence in the winter resort space.
The Execution
Rune took the entire Hakka Hut tour in-house, streamlining venues, staffing, and costs with our nimble team to maximize impact. In parallel, we partnered with Alterra, crafting a dynamic resort partnership framework to break into new winter markets. Throughout, we continually mine new opportunities, from fresh brand assets to experiential innovations, ensuring the partnership evolves and thrives.
The Results
Our streamlined Hakka Hut approach drove notable cost savings, smoother logistics, and increased event engagement. Meanwhile, our Alterra partnership is expanding Nokian's reach, with new impressions and awareness positioning the brand for long-term growth. In year one, we've built a solid foundation, ensuring ongoing success in the North American market.
In the field
Selected moments
A look behind the scenes of Nokian Tyres Hakka Hut.
Next case study
Kiehl's Ski Thru →
Want results like these?
Let's build your next case study.
No pitch deck. We'll talk through what made Nokian Tyres's project work — and how we'd apply it to yours.